The Japanese watch manufacturer Seiko has appointed Interfocus to its pounds 4 million pan-European creative account.
Interfocus will attempt to create a new look for Seiko, designed to appeal to a younger, more fashionable, audience. Interfocus pitched against an undisclosed agency to win the account.
The new creative account will cover all Seiko brands in Europe. Seiko branding work will start to run in early summer in European glossy lifestyle magazines. A new campaign for the Pulsar brand is due next month.
Interfocus' work will be used first in Europe and then may be extended to other regions. It will form the basis for an integrated communication drive to develop the brand.
Interfocus has been on the Seiko roster since its acquisition of Osprey last year.