Interfocus has beaten McCann-Erickson and Rainey Kelly Campbell
Roalfe/Y&R to win the pounds 10 million global business for Eurobet.
Eurobet is an online bookmaker owned by the Coral Group. Coral is, in
turn, owned by Morgan Grenfell and Deutsche Bank.
Interfocus has been briefed to make the site famous in time for the Euro
2000 football championships, which are being held in Belgium and Holland
this June. Media for the business will be handled by New PHD
Trevor Beaumont, the managing director of Eurobet, said: ’We have
ambitious plans for the brand and are delighted to have found the right
commercial - as well as creative - partner in Interfocus.’
Eurobet is promoted online as ’legal, tax-free betting’. Interfocus is
creating a through-the-line campaign for the brand, working to a brief
to build usage of the site.
Matthew Hooper, managing director of Interfocus, said: ’The opportunity
to work across geographical markets, consumer audiences and disciplines
is one to which the agency warms. Eurobet’s challenge is a commercial
and creative one and we’re delighted to partner them.’
Eurobet, which takes 120,000 bets a week, expects to turn over
approximately pounds 100 million this year. Despite the popularity and
obvious potential for growth of online betting, there is not yet a
dominant brand in the UK marketplace.
Hooper added: ’The future lies with international sports, and the web
will enable access to a mass-market audience, rather than just
traditional high-stakes customers.’