Interfocus scoops pounds 10m Eurobet business

Interfocus has beaten McCann-Erickson and Rainey Kelly Campbell Roalfe/Y&R to win the pounds 10 million global business for Eurobet.

Interfocus has beaten McCann-Erickson and Rainey Kelly Campbell

Roalfe/Y&R to win the pounds 10 million global business for Eurobet.



Eurobet is an online bookmaker owned by the Coral Group. Coral is, in

turn, owned by Morgan Grenfell and Deutsche Bank.



Interfocus has been briefed to make the site famous in time for the Euro

2000 football championships, which are being held in Belgium and Holland

this June. Media for the business will be handled by New PHD

Compass.



Trevor Beaumont, the managing director of Eurobet, said: ’We have

ambitious plans for the brand and are delighted to have found the right

commercial - as well as creative - partner in Interfocus.’



Eurobet is promoted online as ’legal, tax-free betting’. Interfocus is

creating a through-the-line campaign for the brand, working to a brief

to build usage of the site.



Matthew Hooper, managing director of Interfocus, said: ’The opportunity

to work across geographical markets, consumer audiences and disciplines

is one to which the agency warms. Eurobet’s challenge is a commercial

and creative one and we’re delighted to partner them.’



Eurobet, which takes 120,000 bets a week, expects to turn over

approximately pounds 100 million this year. Despite the popularity and

obvious potential for growth of online betting, there is not yet a

dominant brand in the UK marketplace.



Hooper added: ’The future lies with international sports, and the web

will enable access to a mass-market audience, rather than just

traditional high-stakes customers.’



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