INTERNATIONAL BUSINESS MEDIA: WHERE BUSINESS AND MEDIA MEET - What do the people who fly business class choose to read and watch in their spare time? Harriet Green reveals all

Graham Vinter is a finance lawyer and partner at the international law firm, Allen & Overy.

Graham Vinter is a finance lawyer and partner at the international

law firm, Allen & Overy.



Ninety per cent of his job covers non-UK markets. He therefore spends

the bulk of his time travelling internationally.



’I always watch Sky News as they are the only guys who still do a 10pm

slot and I can’t make the news any earlier. I also watch Sky Sports for

the footie. I subscribe to The Economist and I’m a big fan of the

weekend Financial Times which I read more for leisure than work. I’m not

a Rupert Murdoch fan although I admit to buying The Sunday Times. When

I’m abroad, I might buy the International Herald Tribune but I don’t

think it’s very good. But it is in English. In my hotel room, I watch

BBC World which I think is excellent.



’As far as advertising goes, I think I’m quite a hard sell. The most

effective ad at Heathrow airport is the giant Motorola phone that you

watch spin round when you’re late for your plane. And I like the ads on

the M4, the crazy ones where they jack up a full-size car.



’I can’t remember any advertising that has hit me between the eyes

recently.



Once I’m in the plane seat, however, I’m a captive victim of

advertising.



I can never do any work on longhaul flights, mostly because the battery

in my laptop runs out. I might look through the British Airways magazine

for ads, especially for new computers.



’The spending power in terms of professionals who go around the world is

enormous but there are some strange ads around.



’For example, when you get off at Zurich airport you pass many posters

for a company called ABB - which I suppose is fine if you want to buy a

turbine.’



Andrew Hampel works at the sports marketing company, IMG, as senior

group vice-president Europe, Middle East and Africa. He travels

internationally at least twice a week for clients who include the

golfers, Tiger Woods and Colin Montgomery.



’When I’m in the UK, I read The Times and The Daily Telegraph,

especially for the sports coverage. I take the Financial Times for

business purposes but I also read it for pleasure.



’For my job, I need to keep an eye on the various trade journals such as

Sport Business. I sometimes read Time and Newsweek and I might

occasionally read Hello!, er, over my wife’s shoulder.



’As far as TV goes, I make sure I catch the news every morning and

evening, either on ITV or BBC. Then there’s sport. I watch golf, Formula

One, rugby, football, and all the major sporting events like the

Olympics, mostly on Sky Sports.



’When I’m travelling I use the time for work and relaxation. The airport

lounge, for example, is definitely for work. For each transatlantic trip

I do, I’ll normally have one piece of written work to complete. Once

that’s done, I either read a book or watch the inflight

entertainment.



’I do notice the big ads at the airport. I remember the giant mobile

phone at Heathrow. And I like the commercial for the Welsh Development

Agency on the inflight entertainment, which ends up with an image of the

Rugby World Cup.



’When I reach my destination, I pick up a local newspaper. In the US,

you usually get USA Today put under your door and I’ll also look at The

Wall Street Journal and New York Times. When I’m in my hotel room, I’ll

watch CNN News.’



John Haile teaches senior business people in the UK and the US how to

make the most out of their careers. He travels frequently across ’the

pond’.



’When I’m in the UK, I watch very little TV. If I do switch it on it

would be for South Park or the Late Review arts programme on BBC2.

Otherwise, I tend to watch films on Sky. My daily newspaper is the

Financial Times. I find it invaluable for spotting new clients. When I

first started targeting clients on Wall Street, it told me where the

English people worked.



’When I’m travelling on business, I’m usually hell-bent on trying to get

the paperwork finished. However, once that’s done, I’ll probably settle

down to the FT and whatever thriller I’ve brought with me. I regard the

inflight magazine as a last resort. The editorial is just full of world

romance. The only magazine I might buy at the airport is Wallpaper.



’Mostly, I regard the plane as a complete pause. So if I’m hit by ads, I

find it surprisingly irritating. In fact, I’m indignant. I’m definitely

aware of more advertising in the US. The walls are all plastered with

ads for the Village Voice, or whatever. I find that advertising abroad

tends to be flat. In the US, I think they have to appeal to a broad

audience and therefore advertising tends to be bland. The frequency of

the ad rate in the US can be a bit irritating, which is probably why I

don’t watch much television when I am over there.’



Stephen Yorke is a former Warburgs banker who last month launched a

sports betting magazine called the Sports Adviser. He travels

internationally at least twice a month.



’I watch a lot of Sky Sports - I particularly like boxing, football and

cricket. I also love Channel 4 News, the Today programme and The

Simpsons.



I’m pretty evenly split between terrestrial and satellite but I might

watch slightly more satellite. I read the Financial Times (I

particularly like the Lex column on the back page) and The Times, which

has strong sports coverage. The FT on Saturday is a very good read and I

also buy the Evening Standard.



’At the airport, I treat myself to magazines - Men’s Health, The

Spectator, New Statesmen and probably a sports title like Boxing

Monthly. I also love The New Yorker.



’I think of travelling as getting away from work. Taxis are part of the

office but planes and trains are off limits. I don’t expect to be

called.



’I’ve noticed the Motorola phone at Heathrow but can’t think of another

good ad at the airport. I have also noticed the American Express ads

because they are ubiquitous. I think they have to be careful about

advertising on planes. I find the ads very irritating on inflight

channels.



’I would probably only read the inflight mag on landing. Having said

that, most of them are high quality nowadays. The only reason I wouldn’t

read it is because I have other stuff.



’I tend not to watch much TV when I’m abroad but if I’m in the States,

I’ll flick through channels. I love the Washington-based public service

channel in US. It has no ads and is like the Today programme with a

camera.



’When I’m in the States, I buy the FT’s American edition and I try to

read The New York Times.’



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