INTERNATIONAL GALLERY: Alberto Aspesi - Tomato

Like his controversial rival, Benetton, the Italian fashion designer, Alberto Aspesi, tries to avoid what he calls the ’pedantic illustration of a product’ in his advertising. Instead, his latest campaign - which was developed in conjunction with the design group, Tomato - is a collection of small images, only a few of which show clothes.

Like his controversial rival, Benetton, the Italian fashion

designer, Alberto Aspesi, tries to avoid what he calls the ’pedantic

illustration of a product’ in his advertising. Instead, his latest

campaign - which was developed in conjunction with the design group,

Tomato - is a collection of small images, only a few of which show

clothes.



The campaign broke in March in Italian national newspapers, with ads in

black and white and in colour. Each ad shows a set of six images as

diverse and esoteric as a light, a shot of skies, or a black card.



The gaments are featured neatly folded or laid out, but they are never

depicted on a model.



Country: Italy



Design: group Tomato



Client: Alberto Aspesi



Art direction, photography and design Dirk Van Dooren



Project head: Franca Soncini.