INTERNATIONAL GALLERY: Fruit Joy Lowe Kuiper

You have to applaud the bravery of a client who will buy a script for an ice lolly that begins with several seconds of a middle-aged man picking his nose. But buy it Nestle did. This launch commercial for Fruit Joy, an ice lolly that changes colour as you lick it, is set in a car at some traffic lights. Sunk in his reverie and nasal excavations, dad is suddenly jerked back to consciousness by his little boy, who is sitting on the back seat eating a Fruit Joy. ’Green!’ the boy shouts and dad, thinking he means the traffic lights have changed to green, moves off smartly. Alas, his offspring was merely noting the change in colour of his lolly - the traffic lights are, in fact, still against him and the car soon comes to grief.

You have to applaud the bravery of a client who will buy a script

for an ice lolly that begins with several seconds of a middle-aged man

picking his nose. But buy it Nestle did. This launch commercial for

Fruit Joy, an ice lolly that changes colour as you lick it, is set in a

car at some traffic lights. Sunk in his reverie and nasal excavations,

dad is suddenly jerked back to consciousness by his little boy, who is

sitting on the back seat eating a Fruit Joy. ’Green!’ the boy shouts and

dad, thinking he means the traffic lights have changed to green, moves

off smartly. Alas, his offspring was merely noting the change in colour

of his lolly - the traffic lights are, in fact, still against him and

the car soon comes to grief.



Country Holland

Agency Lowe Kuiper and Schouten

Client Nestle Nederland

Copywriter Aad Kuijper

Art director Pieter van Velsen

Director Rogier van der Ploeg

Production company Czar



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).