INTERNATIONAL GALLERY: Hyundai - Bates

There are no winding mountain roads in this car commercial. No emergency stop inches before the unexpected edge of a cliff. Instead, a driver is shown putting Hyundai’s new Tiburon sport coupe through its paces in a nail-biting dash between buoys lined up on the surface of the sea. The 30-second commercial, which drew its inspiration from the car’s name - it means ’shark’ in Spanish - forms part of a four-part campaign designed to highlight the changes in Hyundai’s product lines in the US. Targeted at young singles and married couples, the spot shows the car weaving through the buoys and heading straight for a fishing boat - much to the dismay of its occupants. At the last moment, however, the car plunges beneath the vessel and drives off into the distance. ’Driving is believing,’ the new endline says.

There are no winding mountain roads in this car commercial. No

emergency stop inches before the unexpected edge of a cliff. Instead, a

driver is shown putting Hyundai’s new Tiburon sport coupe through its

paces in a nail-biting dash between buoys lined up on the surface of the

sea. The 30-second commercial, which drew its inspiration from the car’s

name - it means ’shark’ in Spanish - forms part of a four-part campaign

designed to highlight the changes in Hyundai’s product lines in the US.

Targeted at young singles and married couples, the spot shows the car

weaving through the buoys and heading straight for a fishing boat - much

to the dismay of its occupants. At the last moment, however, the car

plunges beneath the vessel and drives off into the distance. ’Driving is

believing,’ the new endline says.



Country: USA



Agency: Bates New York



Client: Hyundai



Writer: Mike Gibbs



Copywriter: Lee Oliver



Art director: John Bernadin



Director: Buddy Cohen



Production company: Big Eye Films.