INTERNATIONAL GALLERY: Target - Kirshenbaum Bond

This campaign for the launch in New York of the chain store, Target, includes tube cards, bus sides, press and television ads. The TV work highlights the slack service associated with New York shops and contrasts it with Target’s policy. One spot focuses on Target’s pledge to open a new cash till if two or more people are waiting in line. A second emphasises the store’s policy on returns by featuring a disgruntled customer returning a baseball bat he claims is defective because his son can’t score runs with it. Target agrees to take back the bat, but the man only realises when his son finally attracts his attention and stops his rant.

This campaign for the launch in New York of the chain store,

Target, includes tube cards, bus sides, press and television ads. The TV

work highlights the slack service associated with New York shops and

contrasts it with Target’s policy. One spot focuses on Target’s pledge

to open a new cash till if two or more people are waiting in line. A

second emphasises the store’s policy on returns by featuring a

disgruntled customer returning a baseball bat he claims is defective

because his son can’t score runs with it. Target agrees to take back the

bat, but the man only realises when his son finally attracts his

attention and stops his rant.



Country: USA



Agency: Kirshenbaum Bond



Client: Target



Copywriters: Mike Maguire, Bob Havelena, Tom Christmann



Art directors: Tom Kuntz, Hope Newman, Jeff Curry



Directors: Jeff Gorman, Allan White



Production companies: Johns and Gorman, Radical Media.