This campaign for the launch in New York of the chain store,
Target, includes tube cards, bus sides, press and television ads. The TV
work highlights the slack service associated with New York shops and
contrasts it with Target’s policy. One spot focuses on Target’s pledge
to open a new cash till if two or more people are waiting in line. A
second emphasises the store’s policy on returns by featuring a
disgruntled customer returning a baseball bat he claims is defective
because his son can’t score runs with it. Target agrees to take back the
bat, but the man only realises when his son finally attracts his
attention and stops his rant.
Agency: Kirshenbaum Bond
Copywriters: Mike Maguire, Bob Havelena, Tom Christmann
Art directors: Tom Kuntz, Hope Newman, Jeff Curry
Directors: Jeff Gorman, Allan White
Production companies: Johns and Gorman, Radical Media.