INTERNATIONAL GALLERY: Xerox - Young and Rubicam

The news earlier this year that scientists had managed to clone a sheep was the catalyst for this advertisement. The press ad, which was created by Young and Rubicam in Madrid for Xerox, features excerpts from Spanish newspapers that reported news of the cloning breakthrough. The two executions, which carry news stories from different papers, bear the same strapline: ’What’s the big deal, we’ve been making identical copies of sheep for 49 years.’ The aim of the advertising is to convey the message that the production of identical objects is not a novel concept for an office equipment company such as Xerox, which has been mass producing machines for some time. The campaign ran from the start of March.

The news earlier this year that scientists had managed to clone a

sheep was the catalyst for this advertisement. The press ad, which was

created by Young and Rubicam in Madrid for Xerox, features excerpts from

Spanish newspapers that reported news of the cloning breakthrough. The

two executions, which carry news stories from different papers, bear the

same strapline: ’What’s the big deal, we’ve been making identical copies

of sheep for 49 years.’ The aim of the advertising is to convey the

message that the production of identical objects is not a novel concept

for an office equipment company such as Xerox, which has been mass

producing machines for some time. The campaign ran from the start of

March.



Country: Spain



Agency: Young and Rubicam Madrid



Client: Xerox



Copywriter: Anselmo Ramos



Art director: Cassio Moron.



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