International Herald Tribune to become The International New York Times

The New York Times is to rebrand its international newspaper, the International Herald Tribune, as The International New York Times.

IHT: to be rebranded as The International New York Times
IHT: to be rebranded as The International New York Times

The New York Times Company bought the remaining 50% of the IHT, which was previously owned by the Washington Post, in 2003, and the latest changes will bring the two papers even closed together.

The International Herald Tribune has had three different names in its 125-year history, and "New York" was in its title for 80 years.

All platforms of The International New York Times will continue to be edited from its offices in Hong Kong, Paris, London and New York, and further details will be announced in the coming months.

Mark Thompson, president and chief executive of The New York Times Company, and former director general of the BBC, said, "Today’s announcement comes after a thorough evaluation of our place in the global arena. 

"Based on that analysis, we believe there is significant potential to grow the number of New York Times subscribers outside of the United States."


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).