INTERNATIONAL: MEDIA GIANTS - CBS GROUP

Since acquiring the television network, Westinghouse has reinvented itself as CBS Group and is continuing to divest its power-generating businesses - so far raising dollars 5.7 billion - as it restructures as a media-only company. The group now makes a marginal operating profit but the CBS network has been running at a loss in recent years. During 1997 group revenues were dollars 5.4 billion. Losses on the network were dollars 107 million on revenues of dollars 2.8 billion.

Since acquiring the television network, Westinghouse has reinvented

itself as CBS Group and is continuing to divest its power-generating

businesses - so far raising dollars 5.7 billion - as it restructures as

a media-only company. The group now makes a marginal operating profit

but the CBS network has been running at a loss in recent years. During

1997 group revenues were dollars 5.4 billion. Losses on the network were

dollars 107 million on revenues of dollars 2.8 billion.



US NETWORK TELEVISION



CBS owns the network and a total of 14 individual local stations. Other

television divisions include CBS Enterprises, CBS Entertainment, CBS

News and CBS Sports



CABLE TELEVISION



Country Music Television, the Nashville Network, Eye on People (50 per

cent joint venture with Discovery Communications), Midwest Sports

Channel, Home Team Sports, 30 per cent stake in CBS TeleNoticias



RADIO



Infinity Media, America’s largest radio owner with a total of 170

stations. CBS plans to float Infinity as a separately listed company,

retaining 80 per cent of the equity. CBS also has a 25 per cent stake in

Westwood One, a producer and distributor of radio programming across the

US



OUTDOOR



TDI Worldwide



Topics

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).