INTERNATIONAL: MEDIA GIANTS (SPONSORED BY MOTHER TONGUE WRITERS)

FOX BROADCASTING COMPANY

FOX BROADCASTING COMPANY



TERRESTRIAL



Fox Television Network Owns 22 terrestrial stations, covering over 40

per cent of the US population. Cities covered include New York, Los

Angeles, Chicago, Philadelphia, Boston, Washington DC, Dallas, Detroit,

Atlanta, Houston, Cleveland, Tampa, Phoenix and Denver. Fox had

advertising revenues of dollars 1.247 billion in 1996



CABLE



Fox News Channel Cable news channel launched last year. It claims to

fill a niche by supplying news that is ’fair and balanced’ as opposed to

the ’biased and boring ’ output of its rivals



Fox Kids Network: 50:50 joint venture with Saban Entertainment.

Previously supplied children’s programming to the Fox Network, now spun

off as a standalone channel in the slot previously occupied by the

Family Channel, which Murdoch purchased earlier this year



Fox Sports Net Nine US regional cable sports channels



PRODUCTION



Twentieth Century Fox Television Production company developing

television programming for the all US networks, for Murdoch’s television

interests around the world and for sale on international programming

markets.



It is the number one supplier of US primetime drama across the networks

with shows such as the X-Files being exported across the world. The

group’s other main production outfit is Fox Television Studios.



Topics

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).