International media on rise in Europe

Europe's consumption of international media is rising, with the

exception of multi-national women's magazines, according to the latest

European Media and Marketing Survey.

The media that most dramatically increase their daily reach are

pan-European TV, which extended its net daily reach from 22.7 per cent

in 2000 to 26 per cent this year, and bi-monthly English magazines - up

from 11.2 per cent to 13.8 per cent in 2001.

The daily newspapers the Financial Times, the International Herald

Tribune, USA Today and The Wall Street Journal Europe all improved their

total readership year on year. The FT held the largest slice of the

market, with a 20.6 per cent reach, representing an increase of almost

one percentage point over 2000.

Among the weekly titles, Time, The Economist and BusinessWeek

experienced a fall in total readership, while Newsweek was one of the

few titles to record an increase.

In terms of total viewing to international channels, EMS has thrown up a

mixed bag of fortunes. Eurosport was watched by 62.5 per cent of the

population last year, compared with 60.7 per cent in 1999. CNN

International continues to dominate news but experienced a fall from

50.5 per cent to 47.1 per cent. Euronews was also down, from 39.2 per

cent to 35.4 per cent, while BBC Prime, BBC World, CNBC and Bloom-berg

TV all chalked up increases in total viewing.

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