International Meownetary Fund: Tube cat posters are going global

After two weeks of occupying the ad space at Clapham Common Tube station in London, the Citizens Advertising Takeover Service (CATS) is aiming to take its project to five other cities around the world.

Los Angeles will be one of five cities to see ads replaced by cat pictures
Los Angeles will be one of five cities to see ads replaced by cat pictures

Members of Glimpse, the creative collective behind the cat posters, have made plans to replace ads with photos of felines in Los Angeles, Atlanta, Washington DC, Barcelona and Cape Town.

Glimpse creative Alex Daish said: "Since this project started, we’ve had an amazing response from people wanting to get involved. We’re delighted that at least four cities are now going to attempt their own takeover.

"We always hoped that this project would help people think a little differently about the space around them, and realise that they have the power to change it. We had no idea it would inspire this many people, and we can’t wait to help these takeovers purr into life."

Glimpse has also launched an eBay auction for the escalator panels used in Clapham Common, with proceeds going to Battersea Dogs & Cats Home and Cats Protection UK, which partnered the project.

CATS was funded by a Kickstarter campaign earlier this year that raised £23,000.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More