An online sales team is being sought by Switch2, the digital
broadcast platform set to launch in late spring.
Commercial activities, which will be headed by ex-Loaded publisher
Adrian Pettett, will focus on developing e-commerce partnerships with
consumer music brands and retailers.
Switch2’s owner, Edison Interactive Broadcast, has experience of similar
partnerships with sports retailers through its Kitbag.com site.
Pettett, who becomes publishing director, moves to Switch2 with Loaded
editor Tim Southwell, who will become editorial director. Both quit
Loaded last week.
Targeting 15- to 35-year-olds, Switch2 will provide access to offbeat
entertainment and music. Subscribers can personalise the service, which
will be organised into five branded channels - music, film, comedy,
sport and games. The service claims to be Europe’s first internet
broadcasting network, combining the best of TV, radio, music and the
Directors include ex-Coopers & Lybrand consultant David Wardlaw and the
former managing director of KLP/EuroRSCG’s music division Paul
Ex-Sky magazine publisher and More editor Tony Cross joins as