Internet and cinema defy drop in 2008 ad spend

LONDON - UK advertising expenditure fell by 4 per cent in 2008, according to the Advertising Association.

Internet....rise in ad spending defied general drop
Internet....rise in ad spending defied general drop

Its annual Advertising Statistics Yearbook 2009, released today, showed expenditure dropping to £18.6 billion for the year.?

This compares to growth of 4.3 per cent in 2007, but the figures also showed a large growth in internet spending.

The internet show a rise in spending, with 19.1 per cent growth from 2007 to 2008. Cinema also showed a small rise of 1.1 per cent.

Press still attracted the greatest amount of spending, with £6.8 billion spent during the year.

Television received £4.5 billion, with internet in third place with £3.6 billion.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).