Internet marketers to get web overview from new ISBA guide

The Incorporated Society of British Advertisers is to publish a best-practice guide for marketing on the internet.

The Incorporated Society of British Advertisers is to publish a

best-practice guide for marketing on the internet.



The guide aims to cut through the jargon and provide an overview about

the web and its use as a strategic marketing tool.



The guide will highlight areas that advertisers need to consider before

going on-line, as well as offering practical advice on subjects such as

agency selection, contracts, on-going maintenance requirements, and

strategy determination.



According to the director-general of ISBA, John Hooper: ’The content of

the guide cuts through the jargon. It has been designed so that someone

could pick it up ten minutes before a meeting and obtain the information

he or she needed immediately.’



It was written by Matt Hobbs, the senior e-business consultant at IBM

Global Services, and Wai Kwok, senior strategic marketer for

pres.co.



The first copy of the guide is free to members and additional copies can

be obtained for pounds 15.



For non-ISBA members the guide will cost pounds 25 and can be obtained

by calling Julie McGuckian at ISBA.



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