Internet World set for December launch

Internet World, a magazine for ’internet decision makers’ is to hit the UK market this December.

Internet World, a magazine for ’internet decision makers’ is to hit

the UK market this December.



London-based publisher Hillgate Communications will produce the monthly

business title - plus an online version - under license from the US

media company Penton Media.



Jason Brown has joined Hillgate from the contract publisher Premier

Magazines as advertisement manager for Internet World.



The title’s publisher will be Michael Gibson, who was recruited from

Euromoney Institutional Investor. Ex-PC Week editor Fiona Harvey will be

the editor of the magazine, which will focus on both UK and

international developments in e-commerce.



Internet World, which is already published in 24 countries worldwide,

will not be available on newsstands but have a controlled circulation of

around 25,000.



It will be sent to a range of internet industry operators ’looking to

realise the full benefits of an e-business strategy,’ including internet

companies, IT consultants channel distributors, telecommunications

companies and software and hardware vendors.



Penton Media already organises a UK trade internet event entitled

Internet World UK, which is held at Olympia in London. It is also

helping Hillgate set up the website.



’The UK is an exciting market,’ said Penton Media’s publishing director

of Internet World, Tom Kuczynski. ’The internet is now regarded as a

fundamental part of a company’s business strategy so it’s the ideal time

to extend Internet World into the UK.’



Hillgate managing director Simon Moss commented: ’The net in the UK is

poised for phenomenal growth. For UK companies and the internet

community to prosper they must keep ahead of this rapidly evolving

market.’



Internet World will compete against Haymarket Publishing’s recently

acquired and re-designed Internet Business as well as more general PC

titles like Ziff-Davis’ PC Week, which have increased their coverage of

e-commerce.



Hillgate also publishes IT Consultant, Finance Midlands, Finance North

and a range of contract titles.



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