Interpublic acquires Argentine agency

-The Interpublic Group has expanded its holdings in South America with the acquisition of Argentinean agency, Nueva Comunicaci=F3n, for around $20 million in a cash and shares deal.

-The Interpublic Group has expanded its holdings in South America with the acquisition of Argentinean agency, Nueva Comunicaci=F3n, for around $20 million in a cash and shares deal.

Nueva Comunicaci=F3n is the leading press and public relations services agency in Argentina and in Latin America. It was founded in 1980, and had a turnover of around $10 million last year.

The agency has offices in Buenos Aires, Rosario and Montevideo, some of its main clients are Coca-Cola, Unilever, McDonald's, Wal-Mart, Citibank and Ford Argentina.





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