Interpublic to appoint UK chief executive of IPG Mediabrands

Interpublic will look to appoint a chief executive of IPG Mediabrands UK, following global changes that will see Jim Hytner, global chief executive of the Initiative network, take the role of chief executive of IPG Mediabrands G14.

Jim Hytner: to become chief executive of IPG Mediabrands G14
Jim Hytner: to become chief executive of IPG Mediabrands G14

Hytner confirmed that IPG is also planning to launch its third media agency network, BPN, in the UK, but said the exact details had not been finalised.

In time the chief executives of the UK media agencies will report to the new UK group chief executive, aping the structure of IPG Mediabrands in other G14 countries, such as China, India, the Netherlands, Germany and Spain.

When questioned about industry speculation, Hytner said there were no plans to integrate Initiative and UM London in the UK and, moreover, he hoped the changes would allow the agencies to differentiate themselves further.

Hytner said: "The changes will actually help us differentiate between the brands. We don't want all brands to be the same, but to drive differences between the networks and that's one of things I will do in my new role.

"UM and Initiative should be more different than ever."

Meanwhile, Jacki Kelley, previously global chief executive of UM, will move to the new role of chief executive of IPG Mediabrands North America, and president of global clients.

Jim Elms, chief strategy officer of IPG Mediabrands, will become global chief executive of Initiative. Daryl Lee, chief strategy officer at McCann Worldgroup, has been appointed global chief executive of UM.

Elms and Lee will focus on product, proposition and process development within their agency networks, while Hytner and Kelley will have profit-and-loss accountability for all agencies and propositions in their geographical area.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published