Interpublic scraps Draft in favour of FCB

Interpublic has dropped the Draft name and rebranded its DraftFCB network to Foote, Cone & Belding.

Carter Murray: chief executive of Draftfcb Worldwide
Carter Murray: chief executive of Draftfcb Worldwide

In the UK. IPG recently bought Inferno to merge with DraftFCB and the combined agency will be known as FCB Inferno.

In most countries, the agency will be known as FCB followed by the city that shop operates in. In markets such as the UK where there is an acquired company that company’s name will be added after the FCB.

In New York, the agency is being renamed FCB Garfinkel, after the chief executive Lee Garfinkel.

The colours in the new logo represent the flags of the countries the network operates in. The end of the B has been cut off with a diagonal line that will continue and cut off some of the first letter of the next word.

FCB inferno embed

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published