Intersnack divides €50m European media duties between Vizeum and Initiative

Intersnack, the German food manufacturer, is believed to have split its €50 million pan-European media business between Vizeum and Initiative.

KP Snacks: parent group Intersnack hires Vizeum and Initiative for European business
KP Snacks: parent group Intersnack hires Vizeum and Initiative for European business

Vizeum has won Intersnack’s media business in the UK, France, Slovakia and Poland and retained the accounts in the Netherlands and Ireland.

IPG’s Initiative is expected to handle around €30 million of accounts, including Intersnack’s largest (domestic) market Germany, Italy and Spain.

Intersnack’s brands in the UK include KP, Hula Hoops and McCoy’s, and the media account was previously handled by WPP's Primus.

The review process was handled by Ebiquity Germany.

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