Interview with Bob Greenberg

Bob Greenberg chairman, chief executive, global chief creative officer speaks about this background at R/GA, as well as being a judge at this year's D&AD.

Greenberg reveals how integration is key at his agency. He talks about his ‘interest to reinvent the agency model' and to have an ‘agency for the digital age.’

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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