Interview with Graham Fink

Graham Fink, chief creative officer at Ogilvy & Mather China speaks about the creative differences between China and the UK and D&AD.

He talks about the importance of awards for business and clients and the proof that an effective creative award is 11 times more effective than any other ad.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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