Investor Nelson Peltz may plan to break up P&G

Speculation is rife that activist investor Nelson Peltz will use the $3.5bn (£2.81bn) stake that his company, Trian Partners, has acquired in P&G to break up the FMCG giant.

Investor Nelson Peltz may plan to break up P&G

The New York Times has theorised that Peltz may be keen to break up P&G based on his previous (but unsuccessful) attempts to do so with PepsiCo. The paper also reported that analysts from Bernstein have already sent letters to David Taylor, chief executive of P&G, supporting the idea. 

In a public statement, P&G said it "welcomed all investment" in the company but declined to comment further.

P&G has been under shareholder pressure to improve its top line, reported the FT. It has already reduced its marketing and other costs by $7bn, and Taylor has promised to cut a further $10bn. 

The group has also been streamlining its stable of brands, selling 40 off to Coty in 2015. 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More