IPA adapts to address advertising industry changes

The IPA has extended its membership to include all companies working in the marketing communications sector.

The IPA has extended its membership to include all companies

working in the marketing communications sector.



New and interactive media companies such as i-level and Profero have

already been admitted as IPA members, but the advertising body has only

just updated its articles to reflect these and other changes. Qualifying

direct marketing and sales promotions agencies will also be included on

the IPA membership list.



Nick Phillips, the IPA director-general, said: ’The mission of the IPA

is to serve, promote and anticipate the collective interests of our

members. The market is changing and we are changing with it. Of course,

the membership selection process will remain as rigorous as ever.’



The institute, which published its annual report this week, drew up its

original articles in the 20s when the advertising industry was more

’hidebound’ by traditional categories.



Phillips added: ’We will never forget that advertising in its broadest

sense is at our core.’



IPA North and IPA Midland have dissolved into the Regional Council,

which is chaired by Richard Lewis, the chairman of Poulter Partners.



Nine new members have been elected to the IPA council including Nick

Brien, the chief executive of Leo Burnett; Nick Hough, the managing

director of Leagas Delaney; Garry Lace, the joint managing director of

TBWA GGT Simons Palmer; Jim Marshall, the chief executive of MediaVest;

Mandy Pooler, the chief executive of MindShare, and Samantha Smith, the

managing director of FCA! London.



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