IPA appoints new chairs for ethnic diversity and strategy groups

The IPA has appointed Saad Saraf and Amelia Torode as chairmen of its ethnic diversity and strategy groups respectively.

Saad Saraf: chairman of the ethnic diversity group at the IPA
Saad Saraf: chairman of the ethnic diversity group at the IPA

Saraf is the founder and chief executive of full-service multicultural communications agency Media Reach.

He succeeds Trevor Robinson, the founder and creative director of Quiet Storm, soon after the IPA Census showed the ethnic profile of the industry has grown slightly more diverse – 90% of the employed base is from a white background and 10% from non-white, up from 8.9% in 2009.

Saraf called for the industry to "quicken its pace to catch up with the changing face of the new society or risk getting left behind".

Torode is the head of strategy and innovation at advertising agency VCCP and takes over the chair of the strategy group from Rob Forshaw, founding partner of Grand Union.

She said: "It is hugely exciting to be chairing a collection of such big, world-class thinkers at this time of industry flux."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).