IPA creates a more efficient information flow using internet

The Institute of Practitioners in Advertising has launched an internet communications unit in an effort to build closer one-to-one relationships with its members and provide more information about its work to the general public.

The Institute of Practitioners in Advertising has launched an

internet communications unit in an effort to build closer one-to-one

relationships with its members and provide more information about its

work to the general public.



The new unit, to be known as e-comms, is headed jointly by the IPA’s

director of information, Mark Rasdall, and the IPA communications

manager, Tessa Gooding.



At the heart of the unit’s work is the IPA’s new website, which can be

found at www.ipa.co.uk. The site includes areas devoted to news,

careers, a discussion area and details of IPA publications and

services.



Visitors to the site need to register before using it but, once

registered, they will be able to browse freely. The IPA is hoping to

sign up around 13,000 people by the end of the year.



One of the site’s key features is an e-mail information service, IPA

Online. This will deliver up-to-the-minute details of IPA activities and

events as well as relevant industry information and news direct to

members’ desktops.



According to Nick Philips, director-general at the IPA: ’The IPA is

moving over to a combination of the redeveloped website and targeted

e-mails as the most appropriate form for today’s business

communications.’



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