IPA establishes under-30 consulting group

The IPA is launching a consulting group, comprising 30 advertising people under the age of 30, to provide its council with an alternative perspective on industry issues.

Nicola Mendelsohn: the new under-30 panel will help the IPA 'stay ahead of the game'
Nicola Mendelsohn: the new under-30 panel will help the IPA 'stay ahead of the game'

Members of the new IPA Shadow Forum were selected after IPA council members nominated staff from their agencies. Creative, media and digital agencies have all taken part in the process.

Richard Lloyd, the head of account management at Lean Mean Fighting Machine and the chair of the IPA's 44 Club, will lead the group, which will meet four times a year.

Lloyd said: "This provides a fantastic opportunity for the younger members of the industry to get their views heard by agency heads on important issues of the day, as well as helping to play a role in shaping our industry of the future."

Nicola Mendelsohn, the IPA president, said the panel would help "us to stay ahead of the game and continually refresh our thinking and re-energise".

Members of the group include Hugh de Winton, a planner at Dare; Dan Whitmarsh, a strategy director at MediaCom; Tim Harvey, a senior account manager at Leo Burnett; and Priya Patel, the new-business director at Rainey Kelly Campbell Roalfe/Y&R.

Individuals from Naked Communications, Kitcatt Nohr Digitas, Karmarama, OglivyOne, Starcom MediaVest Group, TBWA\London, McCann London, Albion and OMD UK will also take part.

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