IPA lands top prize at training awards

The IPA has scooped the top prize at the National Training Awards, organised by the independent body UK Skills, in recognition of the quality of its training programmes.

The advertising industry's trade body beat 187 other finalists to win the National Training Award for the quality of its Foundation Certificate for junior staff in agencies.

The National Training Awards, which were held on 9 October at The Banqueting House in Whitehall, aim to reward organisations and individuals who have achieved success through training and development.

Stephen Woodford, the chairman and chief executive of DDB London, and the former IPA president who introduced the Foundation Certificate, said: "This award recognises what has been an extraordinarily successful scheme in helping to develop the industry's brightest and best young talent."

The Foundation Certificate was introduced in 2004, and 87 per cent of all new trainees at member agencies have gained the qualification.

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