IPA publishes 2004 agency shortlist for effectiveness prizes

The IPA has revealed its shortlist for the 2004 IPA Effectiveness Awards, sponsored by Campaign, with 33 entries going through to the final stages.

Cases from advertisers including 118 118, BT Broadband, Honda, The Guardian, Lynx Pulse, Virgin Mobile and Volkswagen will be judged by a second judging panel, chaired by Niall FitzGerald, the former chairman of Unilever.

The creative agencies shortlisted include TBWA\London, Rainey Kelly Campbell Roalfe/Y&R, Bartle Bogle Hegarty, DDB London and WCRS. Several are making joint presentations with media agencies, which include Manning Gottlieb OMD and ZenithOptimedia.

The results will be revealed at a ceremony on 1 November at the London Hilton. Full details of the case histories can be found at www.ipa.co.uk.

The categories are media, automotive, food and drink, financial services, healthcare, household, retail, telecoms, travel and public service.

Alison Hoad, the planning director of Campbell Doyle Dye and the convenor of the judges, said: "We are reassured to see a lot of clients who have been awarded in the past shortlisted again."

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