IPA report slams BBC 'commercialisation'

The IPA has slammed the BBC for its "increasingly aggressive approach to programming and self-promotion" in its submission on the BBC's Charter Review.

The IPA's document to the Department of Culture, Media and Sport calls for the Government to rein in the BBC so that it adheres more closely to its public-service remit to complement rather than compete with the commercial sector.

It also joins the ranks of people and organisations demanding that the BBC's board of governors be disbanded and replaced.

The IPA has suggested that a board of directors, akin to those at Channel 4, should take charge of operational decisions but with Ofcom taking the role of regulator.

In contrast with the recent David Elstein report, which stated that the BBC should become subscription-based, the IPA says that it believes the licence fee to be the fairest and most appropriate means of paying for the corporation in the immediate term. The IPA also rejects calls for the BBC to be broken up or carry advertising.

Jim Marshall, the chairman of the IPA media futures group, said: "We have enormous admiration for the BBC as a force for good in the UK broadcasting ecology. This does not, however, blind us to the corporation's blatantly commercial approach over recent years - or the urgent need to drag it kicking and screaming back to an agreed and much more limited public-service remit."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).