Entries to the 2007 IPA Effectiveness Awards
Aqua Optima by BJL Group - ‘How crystal clear thinking stopped a drought'.
Army Cadet Force, by Golley Slater & Partners - ‘In the naughty noughties, who's going to look after the kids?'
Brother by BDH\TBWA - ‘Taking on the big boys by thinking small'.
BT Total Broadband (Northern Ireland) by AV Browne Advertising - ‘BTNI makes a Broadband ‘Connection' with the local market'.
Carex by BDH\TBWA - ‘The same old story? Why the best long- term advertising doesn't always have to tell the same old story'.
Child Protection on the Internet, Home Office, by Profero - ‘How advertising changed the attitudes of a generation to make them safer'.
Churchill Square shopping centre by Tomlin Bean Associates - ‘Destination marketing in Brighton'.
‘Coca-Cola' Zero by Vallance Carruthers Coleman Priest and Vizeum UK - ‘A new product launch without the downside'.
Cornwall Enterprise by Golley Slater & Partners - ‘Breathing life back into Cornwall'.
Curanail (Galderma) by Austin West Media - ‘Defeating the criminals'.
Direct Payment by Miles Calcraft Briginshaw Duffy - ‘Giving it to you straight'.
E4 Skins by 4 Creative - ‘How generation "Why should I care?'' came to care about E4's Skins'.
Erskine by The Bridge - 'On the offensive. How marketing helped Erskine increase its relevance'.
First ScotRail by Feather Brooksbank - ‘From tiny acorns great oaks may grow'.
Glasgow City by Feather Brooksbank - ‘Glasgow: Scotland with style'.
Hastings Hotels by AV Browne Advertising - ‘Battle of Hastings 2005-2006'.
Historic Scotland by The Union Advertising Agency - ‘Blasts from the past - bringing history to life for historic Scotland'.
IRN-BRU by The Leith Agency - ‘How David took on Goliath (wearing a big cuckoo suit)'.
Knife Crime, Police Service of Northern Ireland, by Genesis - ‘Knife crime: How advertising can impact on the marginalised of society'.
Magners by Media Planning Group - ‘The Magners Effect'.
National Trust by AV Browne Advertising - ‘Go Enjoy!'
Northern Bank by Navigator Blue - ‘Re: generations - The revitalising journey of a financial services brand'.
Organ Donation, Scottish Executive by The Union Advertising Agency - ‘Life after death - the difficult business of signing people up for organ donation'.
Original Source by BDH\TBWA - ‘It takes 2,997 words to make one zesty case study for original source'.
P&O Cruises by Miles Calcraft Briginshaw Duffy - ‘Filling ships'.
P&O Ferries by Media Planning Group and Designate Communications LLP - ‘How P&O got its customers back on board'.
Pilkington Activ by BJL Group - ‘Johnny Nash and his crystal ball'.
Police Community Support Officers by Manning Gottlieb OMD - ‘Plastic policemen? How ad-funded programming helped change perceptions of Police Community Support Officers'.
The Police Service of Northern Ireland by AV Browne Advertising - ‘The changing face of the PSNI'.
Pomegreat by Feather Brooksbank - ‘Pommebloodybrilliant'.
Road Safety Campaign, Road Safety Authority (Republic of Ireland) and the Department of the Environment (Northern Ireland) Road Safety Campaign by Lyle Bailie International - ‘Pay attention - or pay the price'.
Ryvita Minis, Mortimer Whitaker O'Sullivan Advertising - ‘How the Ryita ‘Big taste mini waist' campaign featuring Fern Britton created larger than expected benefits for Ryvita'.
Scottish Executive by The Leith Agency - ‘Continuing the fight against drug dealers'.
Stop Attacks, Northern Ireland Fire and Rescue Service, by Ardmore Advertising - ‘We're the target, you're the victim'.
Subway Stores by Frame Agency and MediaCom - ‘Subway on a roll'.
Tesco Green Clubcard by EHS Brann - ‘Rewarding the Green Consumer'.
The Big Plus by The Bridge - ‘The Big Plus: Improving Scotland's literacy and numeracy skills'.
The Irish News by Navigator Blue - ‘First for jobs'.
Translink Metro by Navigator Blue - ‘Driven: A success story'.
Trident, Metropolitan Police Service by Miles Calcraft Briginshaw Duffy - ‘Making a small budget go a long way'.
Waitrose by Miles Calcraft Briginshaw Duffy - ‘David vs Goliath: The rematch'.
Weetabix by WCRS - ‘The Weetabix week: Turning a barrier into a benefit'.