IPA to tackle the lack of diversity in adland

Campaign has partnered with the IPA to tackle the lack of diversity in the advertising industry.

Knox: new IPA president
Knox: new IPA president

The IPA will ask member agencies to contribute to an annual league table that will list the gender splits by department and seniority. It will also show the percentage of Black, Asian and minority-ethnic employees in each agency.

Tom Knox, the new IPA president, said: "This is not a ‘nice-to-do’. It is a necessity if we wish to remain relevant our clients, to society and to the people we need to attract into the business."

The percentage of the IPA’s employed base from BAME groups is 13 per cent. Women account for 25.6 per cent of those at the most senior levels.

Topics

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More