IPA to tackle the lack of diversity in adland

Campaign has partnered with the IPA to tackle the lack of diversity in the advertising industry.

Knox: new IPA president
Knox: new IPA president

The IPA will ask member agencies to contribute to an annual league table that will list the gender splits by department and seniority. It will also show the percentage of Black, Asian and minority-ethnic employees in each agency.

Tom Knox, the new IPA president, said: "This is not a ‘nice-to-do’. It is a necessity if we wish to remain relevant our clients, to society and to the people we need to attract into the business."

The percentage of the IPA’s employed base from BAME groups is 13 per cent. Women account for 25.6 per cent of those at the most senior levels.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.