IPA's Mendelsohn calls on ad industry to develop young talent

Nicola Mendelsohn, the president of the IPA, has called on the advertising industry to work more closely with higher and further education to develop fresh talent.

Mendelsohn... developing talent
Mendelsohn... developing talent

Mendelsohn, speaking tonight at the Ravensbourne Skillset Media Academy in London, launched the IPA report Creative Pioneers – the Future of Skills, Talent and Connections and a range of programmes designed to attract a broader mix of graduates into the advertising business.  

The initiatives include the IPA Talent Pool, a tool to help graduates from non-traditional disciplines join the industry; a partnership with the Academy of Marketing to create an educational foundation; lobbying with entertainment trade body UKIE on introducing computer coding into the school curriculum and the development of IPA apprenticeships in partnership with five media academies.  

Mendelsohn, the executive chairman at Karmarama, said: "Attracting the right mix of graduates and new talent is key to the growth of the ad industry in this fast changing digital marketplace, and for stimulating the UK economy as a whole." 

Senior agency staff, IPA partners and new recruits to the industry attended the IPA event. Andy Fennell, the chief marketing officer at Diageo, also spoke. He said: "The golden era for creative industries is ahead, not behind us, but if London agencies are to enjoy their fair share and not lose out to the emerging markets, immediate intervention is necessary."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).