IPC Magazines has closed its Southbank special projects division,
which was set up last year to handle magazine launches, following the
decision to concentrate its launch strategy through individual magazine
The new product development division was set up last summer under
Maureen Rice and was seen as the start of an aggressive launch strategy
by the company into the health and beauty markets. The first fruit of
the unit was the glossy title, Made Up!, for young women. It came out in
October but foundered after the pilot issue.
Chris Boyd, managing director of IPC Southbank, said: ’We are focusing
on individual developments rather than putting them through a central
unit. It wasn’t that it didn’t work, but we felt it would work more
efficiently as individual projects rather than a host of launches
through a single unit.’ Boyd refused to comment on Rice’s future role at
Following news that IPC is to launch 17 magazines between June and
September (Campaign, 5 June), Mike Matthew, chief executive of IPC, told
Campaign this week that a further six launches were in the pipeline.