IPC closes special projects division to focus on launches

IPC Magazines has closed its Southbank special projects division, which was set up last year to handle magazine launches, following the decision to concentrate its launch strategy through individual magazine groups.

IPC Magazines has closed its Southbank special projects division,

which was set up last year to handle magazine launches, following the

decision to concentrate its launch strategy through individual magazine

groups.



The new product development division was set up last summer under

Maureen Rice and was seen as the start of an aggressive launch strategy

by the company into the health and beauty markets. The first fruit of

the unit was the glossy title, Made Up!, for young women. It came out in

October but foundered after the pilot issue.



Chris Boyd, managing director of IPC Southbank, said: ’We are focusing

on individual developments rather than putting them through a central

unit. It wasn’t that it didn’t work, but we felt it would work more

efficiently as individual projects rather than a host of launches

through a single unit.’ Boyd refused to comment on Rice’s future role at

IPC.



Following news that IPC is to launch 17 magazines between June and

September (Campaign, 5 June), Mike Matthew, chief executive of IPC, told

Campaign this week that a further six launches were in the pipeline.



Headliner, p20.



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