Following its ground-breaking decision to create a separate sales
operation for Now last month, IPC Connect has appointed Lucy Begley to
head the new team.
Begley, 25, joins IPC on 4 October as ad manager from Premier Magazines
and will report to IPC Connect’s ad director Janey Pilkington.
Now is the first IPC Connect title to have its own dedicated sales
The move is designed to capitalise on renewed media-buying interest
stimulated by the recent growth of the celebrity magazine sector, which
includes OK! and Hello!. The sector bridges a gap between women’s
weeklies and glossy monthlies.
Group advertising sales director Simon Hills said: ’We weren’t doing Now
any justice by selling it with the weeklies. It is the right sort of
environment for toiletries, cosmetics and lifestyle categories and
deserves to have a separate identity and a dedicated sales team.’
Rachel Stevens has joined the Now team from IPC Connect and a third
member is being sought. Stevens’ replacement on the Connect team has yet
to be recruited.