IPC Connect sells women’s weeklies with online ad tool

IPC Connect, the women’s weeklies group, is targeting dotcom advertisers through Talk2Women.com.

IPC Connect, the women’s weeklies group, is targeting dotcom

advertisers through Talk2Women.com.



The site is an advertising marketing tool that provides data on each

magazine, the women’s market in general and ad opportunities.



It features an online response mechanism through which an advertiser can

supply details about its company, the media it normally uses and its

marketing budget. This will provide the online sales team with

sufficient background to make a pitch.



Senior ad marketing executive Caroline Melville said the site was

initiated because of the huge proliferation of dotcoms, which are hard

to reach through traditional sales contacts.



Melville said that although titles such as Chat may seem an unusual

medium for dotcom advertisers, ’Nearly two in three of our readers

bought something by mail order last year, so shopping on the net is a

natural progression.’



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