IPC has promoted Philippa Brown to the new position of group marketing director ahead of a large-scale marketing drive by the publisher.
Brown, who left a board position at the Motive Partnership to become IPC's marketing director, advertising, in 1997, will take control of all marketing activity including advertising, sponsorship and PR for each of the group's titles.
Her first task will be to recruit marketing directors for the group's Music & Sport, Connect and Southbank Publishing companies. "My main focus will be to challenge all of our existing marketing plans and ensure that we are delivering as effectively and efficiently as possible," she said. "I aim to bring in some real creative minds to move our strategies forward. I've appointed a headhunter and we'll be interviewing people over the next few weeks."
IPC chief executive Sly Bailey was keen to emphasise the need for a renewed marketing initiative. "Its an important move for IPC and Philippa is the right person to lead it," she said. "This rightly puts marketing at the top of our business agenda."
Brown will retain her responsibilites as marketing director and board member of IPC tx, the publisher's TV weeklies group. However IPC will be searching for a replacement to take on her ad marketing responsiblities.
IPC has been the subject of recent media speculation centring around the sale of the group by current owners Cinven. The private equity firm is understood to have been disappointed by the publisher's sliding performance since it backed a management buyout in January 1998. Telewest were understood to have been frontrunners to snap up the group but have reportedly balked at the £1.6 billion price tag demanded by Cinven.