IPC Electric links up with Engage to boost website ad revenue

IPC Electric has brought in internet marketing agency Engage to ensure that it squeezes maximum advertising revenue from its websites, starting with the women’s site BeMe.com.

IPC Electric has brought in internet marketing agency Engage to

ensure that it squeezes maximum advertising revenue from its websites,

starting with the women’s site BeMe.com.



BeMe will use Engage’s AdBureau ad serving technology, which matches

online ads to the correct editorial environments and reports the numbers

of visitors to sites.



IPC Electric advertisement manager Neil Perkin said: ’Effective

reporting is an issue in the industry and AdBureau allows us to be as

accurate as possible.’



AdBureau also tracks users online to build up a detailed picture of

their interests, allowing IPC Electric to present a clear profile of

BeMe’s audience to potential advertisers.



While other online agencies offer similar ad serving technology, Engage

had a foot in the door at IPC as a result of its work with the

publisher’s other websites, NME.com, YBW.com, Uploaded and

CountryLife.co.uk.



Engage international vice- president Peter Chaplin stressed the

sophistication of the AdBureau tool. ’We know not only how many people

come to a site, but what their interests and attitudes are outside the

world of the internet.’



Engage has a global database that contains more than 52 million online

consumer profiles.



BeMe is the second site to be launched under the IPC Electric umbrella,

following the debut of UnmissableTV last year.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).