IPC launches creative service for advertisers

LONDON - IPC Advertising is launching a creative department called IPC Creative to supply advertisers with creative work and solutions across its women's magazines.

The publisher has merged the creative ad departments at its SouthBank and TX/Connect divisions to create IPC Creative.

The new unit will provide a central point of contact for advertisers wanting to run bespoke advertising in IPC titles. The combined team will be increased in size with the appointment of additional designers and copywriters.

Ben Young has been promoted to head IPC Creative as creative director. He will report to Neil Perkin, the director of marketing and strategy at IPC Advertising.

The creation of IPC Creative is the latest change since the appointment of Caroline McDevitt to the role of director of group advertising in April.

McDevitt said: "Clients and agencies are increasingly demanding greater innovation and added value from our medium. By combining our existing resources, as well as investing in new creative talent, we are addressing that challenge and providing agencies with a single creative team with the expertise and experience to tap into the 70% of UK women who regularly read our magazines."

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