- IPC Music & Sport Ltd have announced the launch of Mountain Bike Buyer,a magazine targeting adults interested in cycling as a hobby.
The bi-annual title will publish during spring and summer to coincide with peak sales periods for bikes in the UK market. The first issue will be supported by an ad campaign in other house titles, and point of sale promotions.
Editor Nick Reardon believes they have found a niche in the market. He commented: "There's no shortage of specialist cycling magazines that discuss the finer points of various aluminium alloys and oil viscosity. Mountain Bike Buyer explains how the correct £30 pair of shorts can be more important than hundreds of pounds spent on the bike."