IPC Magazines is to launch 17 titles over the next four months in
an unprecedented expansion drive.
Many of the titles will be either tests or one-off specials as the
publisher looks to broaden its portfolio. It is entering the health
sector with the launch of Family Health under its Woman brand in the
late summer, and 40+ Health under the umbrella of Woman’s Realm. It is
expanding its celebrity portfolio under the Now brand, with Celebrity
Cooking Now and a magazine called Beautiful People.
Under the Woman’s Weekly brand it is launching Best Entertaining, while
Family Circle is producing 150 Summer Recipes. Woman’s Weekly is
releasing its first Christmas special in October.
Loaded will unveil a pilot fashion special in the autumn, which is
likely to clash with Emap Metro’s bi-annual launch, FHM Fashion.
Within its Country and Leisure group, IPC is launching Jets and Digital
Photography as well as Country Life Gardens, a pilot for an upmarket
gardening title, which went on sale this week.
IPC is also to release summer specials for five of its weeklies, Woman’s
Realm, Woman’s Weekly, Chat, Woman and Woman’s Own.