IPC Media holds CRM pitch

IPC Media, the publisher of Ideal Home and NME, is on the hunt for an agency to handle its customer acquisition and retention account.

IPC Media: company headquarters in London's Southwark Street
IPC Media: company headquarters in London's Southwark Street

The media company has invited a number of agencies to pitch for the work.

The chosen agency will work with the company’s subscriptions department, which works across all IPC Media brands, including Marie Claire, InStyle, Nuts, TV Times, Yachting World and Woman.

The publisher has worked with several agencies in the past, but there is not a direct incumbent.

IPC Media has just announced the arrival of its new chief executive, Marcus Rich, who joins from DMG Media where he was commercial managing director.

The publisher has been without a chief executive since the departure of Sylvia Auton, who retired in May last year.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).