IPC Media partners with Amobee for mobile ads

IPC Media, the magazine publisher, has appointed Amobee to manage its mobile advertising campaigns and sell its remnant inventory.

IPC Media: appoints Amobee to manage its mobile ad campaigns
IPC Media: appoints Amobee to manage its mobile ad campaigns

Amobee is the first ad server IPC, which previously dealt directly with a number of ad networks, has integrated.

IPC will use Amobee's platform to increase revenue from targeted mobile advertising, delivering premium advertising to audiences of its titles such as Marie Claire, NME and InStyle.

The publisher's internal mobile sales team will use the Amobee platform to manage direct-sold campaigns, while Amobee mediation services will manage IPC Media’s remnant inventory.

Miles Ross, IPC's head of mobile, said: "Mobile advertising has grown enormously over the past 12 months. Therefore, IPC needed to select a partner with both good ad-serving technology to serve the agency market, and a good mediation service to serve multiple ad networks."

IPC is making a concerted push into mobile. In March, it unveiled 24 mobile optimised sites to allow consumers to better browse its magazines' content on their mobiles.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).