IPC poised for two lifestyle launches

IPC Magazines is set for two magazine launches this year in the women’s monthly and men’s lifestyle market. The confirmations come as IPC faces a testing six months in which it must turn around lacklustre circulation figures reported this week for its core monthly titles, Marie Claire, Options and Woman’s Journal.

IPC Magazines is set for two magazine launches this year in the

women’s monthly and men’s lifestyle market. The confirmations come as

IPC faces a testing six months in which it must turn around lacklustre

circulation figures reported this week for its core monthly titles,

Marie Claire, Options and Woman’s Journal.



Chris Boyd, managing director of the SouthBank Group, has stated that

there is a project ’in an advanced stage of development’ in the women’s

monthly sector which, if approved by the board, will be launched in

early autumn. It is likely target middle youth, a market which was

established by Emap Elan’s Red launch in January.



Meanwhile, Andy McDuff, managing director for music and sport at IPC,

confirmed that he is looking to launch a men’s lifestyle title, which

will target FHM’s market in the second half of this year (Campaign, 6

February).



There was a 5 per cent increase year on year in the number of titles

reporting ABCs, with a total of 585 consumer magazines listed. The

sector continues to grow, with overall year-on-year circulation up 2.7

per cent to 48,854,844 (excluding customer magazines). The three highest

circulation increases year on year were posted by Emap Metro’s FHM, up

76 per cent, BBC Magazines’ Top of The Pops, up 71 per cent, and Emap

Elan’s Smash Hits, up 62 per cent.



IPC’s What’s On TV continues to be the best-selling magazine with a

circulation of 1,694,276, up just over 1 per cent year on year, but down

period on period by half a per cent. However, with the exception of BBC

Magazines’ Radio Times, all paid-for TV titles were down period on

period, with publishers blaming the loss on the growing number of free

TV listings supplements in newspapers.



Separately, Terry Mansfield, managing director of the National Magazine

Company, has revealed that a parenting magazine will be piloted in May,

code-named Project P.



ABC round-up, p10.



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