IPC raids rivals for new launch Look's editorial line-up

LONDON - IPC has recruited editorial staff from Grazia and The People's Take it Easy magazine to work on the launch of its new fashion weekly Look.

The team assembled under editor Ali Hall includes Maria Coole as deputy editor. Coole was previously editor of Take it Easy for three years before joining Look and has also worked as deputy editor on Emap titles New Woman and Bliss.

Vicki Grimshaw, the assistant editor, has joined from Emap's fashion weekly Grazia, widely regarded as Look's closest competitor, where she was associate editor. She was previously assistant editor on Emap's celebrity gossip weekly Closer.

Jill Wanless, associate editor, has previously worked as a freelance stylist for Grazia as well as Marie Claire, Sunday Times Style, and The Guardian Weekend magazine.

Lottie Berridge, creative director, worked on Heat, FHM, Radio Times and New Woman before taking on the role of group creative director for IPC Connect in November 2005.

Duncan Baizley, managing editor, has worked at IPC since 2002 and is a former managing editor of Loaded.

Next week, a sampling campaign for Look will involve 1.2m free copies being given away with IPC's celebrity weekly Now and thelondonpaper, as well as through the big four supermarkets and Marks & Spencer.

The first paid-for issue goes on sale on Tuesday February 6 at a £1.30 cover price, undercutting Grazia, which has a £1.80 cover price, by 50p.

Grazia's circulation in the first half of 2006 was 175,218, up 2.6% over six months and 12.9% over a year. The ABC magazine circulation figures for the second half of 2006 are due out in mid-February.

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