IPC revamps leisure group

Jean Christie will be the advertisement director of the newly reorganised IPC Country and Leisure Media group. She succeeds Paul Williams, who is to become commercial director of a new Marine division.

Jean Christie will be the advertisement director of the newly

reorganised IPC Country and Leisure Media group. She succeeds Paul

Williams, who is to become commercial director of a new Marine

division.



Christie steps up from ad controller of the country and shooting titles

to take charge of the equestrian, shooting and antiques portfolio. She

will retain responsibility for the leisure network agency team and the

online specialist advertising team. Her old position will not be

filled.



In the reorganisation, IPC’s sports magazines - including Rugby World,

Golf Monthly and Shoot - are to move into the Country and Leisure

division.



Five sales staff on the sports magazines - including commercial manager

Phil Craghill and advertisement manager Keamus Setna - are to move

across to Country and Leisure.



No decision has been taken on whether they will come under Christie’s

remit but Country and Leisure managing director Sylvia Auton said she

would not be recruiting an advertisement director for the sports

titles.



Music and Sport advertisement director Nick Taylor and group sales

manager Martin Corke will remain in a slimmed-down Music and Men’s

Lifestyle division, to be headed by Mike Soutar.



Corke said: ’We will now be able to concentrate on the challenges facing

Loaded, Later and NME. Previously, some of the smaller sports magazines

took up an inordinate amount of our time.’



He added: ’However, we will have to rethink our sales story, which

focused on the five key life stages.’



To extract more revenue from the lucrative boating market, Williams is

to head a new Marine division, overseeing existing titles such as

Yachting World and Practical Boat Owner and developing new magazine

brands.



The boating titles were previously sold either individually or in

sub-groups. By combining them into a separate division, it is hoped

greater leverage can be derived from the portfolio.



In another change, IPC’s gardening titles are to move from Country and

Leisure to Southbank, where they will be sold with the home interest

titles.



Southbank managing director Colin Reeves-Smith said the move recognised

the trend towards homeowners viewing gardens as extensions of their

homes.



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