IPC to seek outside agency in TV Times ad strategy rethink

IPC Magazines is seeking the first roster agency for its TV weeklies group since the deregulation of television listings in 1991. It has drawn up a shortlist of four to pitch for the account.

IPC Magazines is seeking the first roster agency for its TV

weeklies group since the deregulation of television listings in 1991. It

has drawn up a shortlist of four to pitch for the account.



The winning agency will work on an aggressive ad campaign for TV Times,

which has experienced lacklustre sales in the competitive TV weeklies

market. It is also likely that the agency will take on creative work for

other titles within the TV weeklies group.



Sly Grice, managing director of IPC’s TV weeklies group, said the

campaign- which is scheduled to break in the autumn - could extend to

television for the first time since 1991.



She added: ’This is part of the long-term development plan for TV Times

and we are looking to establish a long-term relationship with a creative

agency.’ IPC’s in-house team, Creative Solutions, will continue to work

with the appointed agency



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