IPC tests market by publishing one-off Football Collector

In a one-off trial, IPC Country and Leisure has published a magazine devoted to football memorabilia.

In a one-off trial, IPC Country and Leisure has published a

magazine devoted to football memorabilia.



If Football Collector is successful, it will be published on a regular

basis.



The magazine made its debut on 18 May with a 35,000 print run and a

cover price of pounds 2.95. IPC is hoping to sell 14,000 to 15,000

copies.



Of Football Collector’s 100 pages, 20 are devoted to advertising.

Advertisers include specialists such as football programme sellers as

well as home shopping sites such as QXL and eBay.



The ads were sold by IPC Country and Leisure’s hobbies team, which also

sells Stamp Magazine, under the direction of hobbies and outdoor

publisher Paul Cheal. Sales leads were provided by the World Soccer

team.



The trial of Football Collector is timed to coincide with interest in

the subject generated by the FA Cup final and Euro 2000.



The magazine will cover all areas of football memorabilia, including the

collecting of programmes, ticket stubs, magazines, autographs, cigarette

cards and coins. There is a special feature on Manchester United

European Cup collectables.



Editor Steve Fairclough said: ’David Beckham’s boots recently sold for

pounds 13,500 and Bobby Moore’s spare shirt from the 1966 World Cup went

for a staggering pounds 44,000. Interest in football memorabilia has

never been stronger and we estimate that pounds 15 million worth of

hidden gems are sitting in lofts and garages.’



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