IPC has set up a dedicated fund to invest in relaunching titles and
aims to launch six to seven titles a year in an aggressive expansion
programme, Mike Matthew, the magazine publisher’s chief executive, has
The announcement follows a successful bond tour in Europe to finance the
management buyout of IPC from Reed Elsevier, backed by venture
Matthew said: ’In the past, we’ve never had a formal relaunch
We are going to be sharper and more focussed on titles which are perhaps
falling behind the pace.’
He also confirmed that IPC’s ailing women’s title, Options, which
suffered 13 per cent decline in its year-on-year circulation for June to
December 1997, is to be revamped.
It is understood that the title will pitch itself at twenty-something
single women who are likely to have a large disposable income. Woman’s
Journal is being overhauled by the editor, Marcelle D’Argy Smith, Eva
has just become a teen magazine and the music title, NME, will unveil
its new image next week.
Matthew added: ’The thrust is to step up the rate of launch. We have
averaged five launches a year, and I would like to be hitting six or
seven. We plan another three or four this year.’ These will include the
launch of a monthly women’s title (Campaign, 20 February) and an
FHM-style men’s magazine (Campaign, 6 February).